Why You Should Use Analysis For Marketing Planning

By Charlie Cummins – bbmm.ie The basis for any good digital marketing planning strategy is to understand exactly how you currently use on-line/digital and how it’s preforming.  From there, you can determine where you want to go for your specific business needs. ...

Ghost Traffic and Spam Referrals

By Charlie Cummins – bbmm.ie A key part of BBMM’s services for clients is ongoing analytics and providing clients with meaningful insights into how their websites are performing. We have noticed a recent growth trend in traffic which is distorting this data and would...

Google Briefing: Advanced AdWords Strategies

By Charlie Cummins – bbmm.ie Google continued with their 2015 programme of  breakfast briefings today. This was the 4th in the series and looked at advanced strategies for AdWords – strategies all designed to improve the effectiveness of Google AdWords for...

Google Briefing: AdWords Introduction

By Charlie Cummins – bbmm.ie Sometimes it’s nice to go back to the very basics – it’s often surprising what little nuggets of wisdom pop up. Knowledge you’d forgotten you ever knew! Such could be applied to today’s Google Breakfast Briefing presentation (the...