If a picture is worth a thousand words, then Video is worth a million.
Top brands all across the world use Video Production as a medium to get their message across to mainstream markets. From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, it is fast becoming an essential part of any business’s online marketing strategy. If you are not using Video for marketing, you are missing out.
Youtube has recently become the second biggest search engine on the Internet. This is because people like to find and see answers to their questions. A 60 second promo clip will engage your audience, and be far more likely o turn a viewer into a customer. 50% of webtraffic is now video. With well over 10 dedicated sites, as well as several submission sites, there are plenty of places to share.
Recent forecasts suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online consumption predicted to quadruple. Since video usage is growing, businesses should not neglect their use as a viable marketing channel. Video allows businesses to create and share remarkable content with their audience in a way that plain text will never match. People love videos because they do not always have the patience or time to read through a lengthy product description. They would rather opt to watch a video that tells them more than words possibly could.
Video production and video marketing fees vary from project to project. We can create custom slides, video footage, storyboards and music so you are free to include Google Adsense to your videos. We can create starting videos like the one above from as little as €495. Contact us today to see what we can do for you.
While publishing videos may not directly earn much money, clever businesses use video marketing as a tactic to improve consumer engagement, click-throughs, and traffic. They also help to bring in search traffic since the major search engines started ranking videos in their results pages. Including video in emails increases open rates by 5.6% and click-through-rates by 96.38% when compared to standard email marketing.
- Videos have a 50 times better chance of ranking within the first page Google for their respective keywords.
- They also increase traffic for businesses when they are shared.
- There is always opportunity to go viral.