At Bbmm, Charlie focuses on the analytics area of digital media, using Google and Clicky Analytics. Social media activities and email marketing results are all analysed for insights.
His natural affinity for analytics comes from his previous experience in media planning & strategy. Applying, interpreting and presenting “traditional” media research data was an integral part of the role. Clients wanted audience projections, special target groups analyses and pre/post campaign achievements.
However, Charlie brings more than analytical insights to Bbmm: he successfully studied the full gamut of digital media at the Digital Marketing Institute (DMI) at postgraduate level. Charlie now brings this experience directly into play on client website design, content writing and SEO.
“I’m a firm believer in looking at the bigger picture in addressing clients’ needs and delivering long-term solutions for them.”
Read Charlies Posts here: Charlie Cummins Posts