Breaking down RFM
In marketing terms, RFM stands for Recency, Frequency, and Monetary Value. It is a data-driven marketing analysis technique used to segment customers based [...]
By [email protected]|2023-06-14T20:14:50+01:00February 10th, 2023|Articles, News|Comments Off on Breaking down RFM
In marketing terms, RFM stands for Recency, Frequency, and Monetary Value. It is a data-driven marketing analysis technique used to segment customers based [...]