What is a Conversion Rate Optimization (CRO) strategy?
Each website and audience is unique, so it's important to monitor and adapt a websites Conversion Rate Optimization (CRO) strategy based on specific [...]
14 05, 2023
10 02, 2023
Breaking down RFM
In marketing terms, RFM stands for Recency, Frequency, and Monetary Value. It is a data-driven marketing analysis technique used to segment customers based [...]
9 10, 2017
Ransomware Attacks Can Hit Ireland Anytime
By Lila Bais Over 171,000 Irish businesses could be vulnerable to crippling ransomware attacks, according to the latest report based on a nationwide survey on [...]
4 05, 2017
The Positive Benefits of Moving Office
By Lila Bais Have you ever thought about the positive benefits an office move can offer to your business? An office move can [...]
23 11, 2016
Tips for Safe Online Shopping on Black Friday and Cyber Monday
- By Lila Bais | bbmm.ie It's time to think safe Online Shopping on Black Friday and Cyber Monday. Why? Because thousands of [...]
30 09, 2016
Google Breakfast Briefing: Understanding and Capitalising on Mobile’s Value
By Charlie Cummins – bbmm.ie The breakfast briefing today was a more advanced follow up to the session earlier this month and took [...]
26 09, 2016
Tips for Influencer Marketing
- By Niamh O'Donohoe for bbmm.ie Influencer marketing involves marketing products and services to those who have a sway over the things other [...]
2 09, 2016
Google Breakfast Briefing: Getting Started With Mobile
By Charlie Cummins – bbmm.ie Today’s topic at the Google Breakfast Briefing (the 12th in the current series) was “Getting Started With Mobile [...]
26 08, 2016
Google Breakfast Briefing: Advanced Audience Advertising
By Charlie Cummins – bbmm.ie The Google Breakfast Briefing today was a follow up to the last session, as it looked at Advanced [...]
5 08, 2016
Google Breakfast Briefing: Audience Advertising
By Charlie Cummins – bbmm.ie The breakfast briefing topic today at Google’s HQ was an introduction to audience advertising: how the data is [...]
