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What is a Conversion Rate Optimization (CRO) strategy?
Each website and audience is unique, so it's important to monitor and adapt a websites Conversion Rate Optimization (CRO) strategy based on specific goals [...]
What is a CDP?
In short, CDP stands for Customer Data Platform. It is a type of software that allows businesses to collect, organize, and analyze customer data [...]
What does a cookieless world mean?
A cookieless world in 2024 means that the traditional use of browser cookies to track user behavior on websites will be significantly reduced or [...]
What is Offsite SEO
Understanding Offsite SEO Offsite SEO, also known as "off-page SEO," refers to the strategies and techniques used to improve a website's ranking in search [...]
Breaking down RFM
In marketing terms, RFM stands for Recency, Frequency, and Monetary Value. It is a data-driven marketing analysis technique used to segment customers based on [...]
Top 20 Visited Sites In Ireland 2022
This is something that interests us a lot, to actually see the top used and top 20 visited websites from within Ireland. It comes [...]