CPC stands for “cost per click”, which is a type of pricing model used in digital advertising. In a CPC model, advertisers only pay when a user clicks on one of their ads, rather than paying for the ad to be displayed (as is the case with CPM or “cost per impression” pricing).
The cost per click can vary depending on a number of factors, such as the industry, the target audience, and the specific ad platform being used. For example, a highly competitive industry such as finance or insurance may have a higher CPC than a less competitive industry such as home decor or pets.
