Welcome to our FAQ page (frequently asked questions)

email any questions to [email protected] to have your question and answer appear here.

What is zero party data2023-03-07T08:47:00+00:00

Zero party data is a type of data that is intentionally and proactively shared by customers or users with a company or brand. This data is provided directly by the customer, and can include information such as personal preferences, interests, and intentions.

Unlike first-party data, which is collected by a company based on customer interactions with the brand, zero party data is explicitly and intentionally provided by the customer. This can include data collected through surveys, quizzes, preference centers, or other interactive experiences.

Zero party data is often considered to be the most valuable type of data for companies, as it is based on direct customer input and can provide valuable insights into their interests and preferences. By using zero party data, companies can create more personalized and relevant experiences for their customers, which can improve customer satisfaction and loyalty.

In a cookieless world, zero party data will become even more important for companies, as it can help them to build stronger relationships with their customers without relying on traditional tracking methods such as cookies. Companies that are able to collect and use zero party data effectively will be better positioned to understand and engage with their customers in a privacy-friendly way.

What is website hosting2023-03-07T08:53:01+00:00

Website hosting is typically provided by web hosting companies, which offer various hosting plans and options depending on the needs of the website and the business or individual who owns it. Some common types of website hosting include shared hosting (where multiple websites share a single server), dedicated hosting (where a website has its own dedicated server), and cloud hosting (where a website is hosted on multiple servers in a cloud infrastructure).

Web hosting is an essential component of building and running a website, as it determines how fast and reliably the website will load and respond to user requests. Choosing a good web hosting provider and plan is important for ensuring that a website is accessible and performs well for its users.

What is third party data2023-03-07T08:48:43+00:00

Third-party data refers to data that is collected by one company or organization (the “third party”) from other sources, such as public records, data brokers, or other websites. This data is then sold or shared with other companies for various purposes, such as advertising or market research.

Unlike first-party data (which is collected directly by a company from its own customers) and second-party data (which is collected by one company from another company’s customers), third-party data is often less accurate and less reliable, as it is collected from a variety of sources and may not be directly relevant to a particular company’s target audience.

In recent years, the use of third-party data has come under scrutiny due to concerns about privacy and accuracy. As a result, many companies are shifting their focus towards first-party and second-party data, and are using alternative methods such as contextual targeting to reach their target audience.

What is RFM?2023-06-14T20:04:57+01:00

RFM stands for Recency, Frequency, and Monetary Value. It is a data-driven marketing analysis technique used to segment customers based on their purchasing behavior. RFM analysis helps businesses identify and target customer segments with distinct characteristics, allowing them to tailor marketing strategies and campaigns more effectively.

What is remarketing2023-03-07T08:51:27+00:00

Remarketing (also known as retargeting) is a digital marketing technique that involves targeting users who have previously interacted with a website or brand, but have not yet made a purchase or completed a desired action.

Remarketing works by using cookies or other tracking technologies to identify users who have visited a website or engaged with a brand in some way, such as by adding items to a shopping cart or viewing a specific product page. These users are then targeted with ads or other marketing messages across various channels, such as social media, search engines, or display networks.

The goal of remarketing is to encourage users to return to a website or complete a desired action, such as making a purchase or filling out a form. By targeting users who have already shown an interest in a brand or product, remarketing can be a highly effective way to improve conversion rates and drive revenue.

However, remarketing can also be seen as intrusive or annoying by some users, especially if they feel that they are being followed or targeted too aggressively. As a result, many companies are now using more subtle and personalized remarketing tactics, such as customized email campaigns or targeted messaging based on user behavior.

What is performance marketing2023-03-07T08:58:24+00:00

Performance marketing is a type of digital marketing that focuses on measuring and optimizing the performance of advertising campaigns based on their actual results and outcomes. Rather than just looking at metrics such as impressions or clicks, performance marketing focuses on metrics such as conversions, leads, and revenue, in order to evaluate the effectiveness of advertising campaigns.

In performance marketing, advertisers typically pay for specific actions that are taken by users, such as clicks, sign-ups, downloads, or purchases. This allows advertisers to directly measure the return on investment (ROI) of their advertising spend, and to adjust their campaigns in real-time based on the results they are seeing.

Performance marketing is often associated with affiliate marketing, where advertisers pay commissions to publishers (such as bloggers or influencers) for driving specific actions on their behalf. However, performance marketing can also include other types of advertising, such as pay-per-click (PPC) ads, display ads, or social media ads, as long as they are optimized based on their actual performance.

Overall, performance marketing is a data-driven approach to advertising that prioritizes measurable results and ROI. By focusing on outcomes rather than just impressions or clicks, advertisers can more effectively allocate their advertising budget and drive better results for their business.

What is google LSI2023-06-21T14:28:16+01:00

Google, as a search engine, employs various algorithms and techniques to understand user queries and deliver relevant search results. One of these techniques, which is related to the concept of Latent Semantic Indexing (LSI), is called Latent Semantic Indexing Keywords (LSI Keywords).

By using LSI, search engines and information retrieval systems can provide more accurate and relevant results to user queries. It can identify related terms and concepts, even if they are not explicitly mentioned in the search query, which helps in improving the precision of search results. LSI also helps in overcoming the limitations of traditional keyword-based approaches, such as synonymy and polysemy, by understanding the contextual relationships between words.

What is GDPR2023-03-07T08:47:56+00:00

The General Data Protection Regulation (GDPR) is a data privacy law that was implemented by the European Union (EU) in May 2018. The GDPR is designed to protect the privacy and personal data of EU citizens and residents, and applies to all organizations that process the personal data of EU citizens, regardless of where the organization is based.

The GDPR gives individuals greater control over their personal data by providing them with the right to know what data is being collected about them, the right to access and correct that data, and the right to request that their data be deleted. The GDPR also requires organizations to obtain explicit consent from individuals before collecting and processing their data, and to notify individuals in the event of a data breach.

Organizations that fail to comply with the GDPR can be subject to significant fines, up to 4% of their global annual revenue or €20 million (whichever is greater).

The GDPR has had a significant impact on the way that organizations collect, store, and use personal data, and has led to increased focus on data privacy and security across industries. Many countries have also implemented their own data privacy laws that are based on the principles of the GDPR, such as the California Consumer Privacy Act (CCPA) in the United States.

What is first party data2023-03-07T08:40:49+00:00

First-party data refers to information that a company collects directly from its own customers or users. This can include data such as customer names, email addresses, purchase history, and website browsing behavior.

First-party data is often considered to be the most valuable type of data for companies, as it is collected directly from their own customers and is generally more accurate and reliable than third-party data (which is collected by other companies or sources).

By using first-party data, companies can gain insights into their customers’ behavior and preferences, which can be used to improve their products, services, and marketing strategies. For example, an online retailer may use first-party data to personalize product recommendations for each customer based on their purchase history and browsing behavior.

In a cookieless world, first-party data will become even more important for companies, as it may be more difficult to track user behavior through traditional methods such as cookies. Companies that have strong first-party data strategies will be better positioned to understand and engage with their customers in a privacy-friendly way.

What is CPM2023-03-07T09:04:00+00:00

CPM stands for “cost per mille” (mille meaning thousand in Latin), and it is a type of pricing model used in digital advertising. In a CPM model, advertisers pay a set price for every 1,000 times their ad is displayed to users, regardless of how many clicks or other interactions the ad receives.

The cost per mille can vary depending on a number of factors, such as the ad platform being used, the audience being targeted, and the type of ad being displayed. For example, a highly targeted display ad on a premium website may have a higher CPM than a more broadly targeted ad on a less well-known site.

CPM is a common pricing model for display advertising, where ads are shown on websites, social media platforms, and other digital channels. Advertisers can set a maximum CPM bid, which represents the highest amount they are willing to pay for 1,000 impressions of their ad. The actual CPM that an advertiser pays can vary depending on the competition for the target audience, the quality of the ad, and other factors.

Overall, CPM is a way for advertisers to pay for the exposure and visibility of their ad, rather than for specific interactions such as clicks or conversions. It can be a useful pricing model for building brand awareness and generating impressions, but may not be as effective for driving direct response or sales.

What is CPC2023-03-07T09:01:17+00:00

CPC stands for “cost per click”, which is a type of pricing model used in digital advertising. In a CPC model, advertisers only pay when a user clicks on one of their ads, rather than paying for the ad to be displayed (as is the case with CPM or “cost per impression” pricing).

The cost per click can vary depending on a number of factors, such as the industry, the target audience, and the specific ad platform being used. For example, a highly competitive industry such as finance or insurance may have a higher CPC than a less competitive industry such as home decor or pets.

Does wordpress require website hosting2023-03-07T08:56:31+00:00

Yes, WordPress requires website hosting in order to be used. WordPress is a content management system (CMS) that is used to create websites, blogs, and other online content. However, in order for a WordPress site to be accessible on the internet, it needs to be hosted on a server that is connected to the internet.

There are many web hosting providers that offer WordPress hosting plans, which are optimized for the specific needs of WordPress sites. These plans typically include features such as automatic WordPress updates, built-in security measures, and specialized support for WordPress-related issues.

WordPress can be installed on a web hosting server in a few different ways, including through a one-click installer provided by the hosting company, or by manually installing the software onto the server. Once WordPress is installed, users can customize their site by choosing a theme, adding plugins, and creating content.

Does shopify require website hosting2023-03-07T08:54:33+00:00

Shopify is a fully hosted e-commerce platform, which means that website hosting is included as part of the platform. When a business or individual creates a Shopify store, they are essentially creating a website that is hosted on Shopify’s servers. This eliminates the need for the store owner to manage their own web hosting, which can be a complex and time-consuming process.

By providing website hosting as part of its platform, Shopify ensures that its users have a reliable and secure hosting environment for their online store. Shopify also takes care of software updates, security patches, and other technical aspects of hosting, which allows store owners to focus on managing their products, customers, and marketing.

While Shopify does offer a range of hosting plans and options, all plans include website hosting as part of the service. This makes it easy for anyone to create an online store without having to worry about the technical details of hosting and server management.

Go to Top