FAQs

Zero party data is a type of data that is intentionally and proactively shared by customers or users with a company or brand. This data is provided directly by the customer, and can include information such as personal preferences, interests, and intentions.

Unlike first-party data, which is collected by a company based on customer interactions with the brand, zero party data is explicitly and intentionally provided by the customer. This can include data collected through surveys, quizzes, preference centers, or other interactive experiences.

Zero party data is often considered to be the most valuable type of data for companies, as it is based on direct customer input and can provide valuable insights into their interests and preferences. By using zero party data, companies can create more personalized and relevant experiences for their customers, which can improve customer satisfaction and loyalty.

In a cookieless world, zero party data will become even more important for companies, as it can help them to build stronger relationships with their customers without relying on traditional tracking methods such as cookies. Companies that are able to collect and use zero party data effectively will be better positioned to understand and engage with their customers in a privacy-friendly way.

Third-party data refers to data that is collected by one company or organization (the “third party”) from other sources, such as public records, data brokers, or other websites. This data is then sold or shared with other companies for various purposes, such as advertising or market research.

Unlike first-party data (which is collected directly by a company from its own customers) and second-party data (which is collected by one company from another company’s customers), third-party data is often less accurate and less reliable, as it is collected from a variety of sources and may not be directly relevant to a particular company’s target audience.

In recent years, the use of third-party data has come under scrutiny due to concerns about privacy and accuracy. As a result, many companies are shifting their focus towards first-party and second-party data, and are using alternative methods such as contextual targeting to reach their target audience.

The General Data Protection Regulation (GDPR) is a data privacy law that was implemented by the European Union (EU) in May 2018. The GDPR is designed to protect the privacy and personal data of EU citizens and residents, and applies to all organizations that process the personal data of EU citizens, regardless of where the organization is based.

The GDPR gives individuals greater control over their personal data by providing them with the right to know what data is being collected about them, the right to access and correct that data, and the right to request that their data be deleted. The GDPR also requires organizations to obtain explicit consent from individuals before collecting and processing their data, and to notify individuals in the event of a data breach.

Organizations that fail to comply with the GDPR can be subject to significant fines, up to 4% of their global annual revenue or €20 million (whichever is greater).

The GDPR has had a significant impact on the way that organizations collect, store, and use personal data, and has led to increased focus on data privacy and security across industries. Many countries have also implemented their own data privacy laws that are based on the principles of the GDPR, such as the California Consumer Privacy Act (CCPA) in the United States.

First-party data refers to information that a company collects directly from its own customers or users. This can include data such as customer names, email addresses, purchase history, and website browsing behavior.

First-party data is often considered to be the most valuable type of data for companies, as it is collected directly from their own customers and is generally more accurate and reliable than third-party data (which is collected by other companies or sources).

By using first-party data, companies can gain insights into their customers’ behavior and preferences, which can be used to improve their products, services, and marketing strategies. For example, an online retailer may use first-party data to personalize product recommendations for each customer based on their purchase history and browsing behavior.

In a cookieless world, first-party data will become even more important for companies, as it may be more difficult to track user behavior through traditional methods such as cookies. Companies that have strong first-party data strategies will be better positioned to understand and engage with their customers in a privacy-friendly way.