SharpSpring Landing Pages
Is it possible to create a fully responsive website by only using SharpSpring landing pages, without the need of using a CMS system?
Yes, it is, but if you want to make the most of your online presence, SharpSpring works even better with WordPress CMS. Both systems can be easily managed, giving the client the power to control their own content and online strategy long term. But to start with, let’s cover how to set up SharpSpring landing pages.
Setting Up a Landing Page in SharpSpring
SharpSpring’s landing pages come equipped with a comprehensive, robust content editor. With SharpSpring, you can go beyond basic landing pages – you can create a series of linked pages designed to funnel visitors and prospects and transform them into leads. You can build your own funnel, or choose dozens of pre-designed funnel templates tailored to seven categories of common business needs.
In order to design landing pages and blogs in SharpSpring, you need to enable a landing page site. If you attempt to access the Landing Page Designer without creating a landing page site, then you will see a message stating that you currently have no landing sites-enabled. To enable landing page sites, do the following:
- In SharpSpring’s top toolbar, click:
New > Site.
- Under Short Site Name, enter a name or label for this landing page site.
- Under Site Type, select one of the following:
• Main Site
• Microsite or Brochure
• Blog or Informative
• Help or Forum
- Under Domain Name/URL, enter the domain of your landing page site.
- Click the Make available in Landing Page Builder checkbox.
- Click Add Site.
When creating landing pages in SharpSpring, the subdomain is what is used so that you can track your pages and link them to campaigns. As an example, if you want to set up a campaign to track your promotions the landing page should be set up as something akin to promotions.domain.com. After that, you can set up a campaign to track everything on that subdomain.
Slugs differ from subdomains. The subdomain is defined when you make the site, and it encompasses all pages within the site. The slug is defined when you create the individual landing page.
Dynamic Web Content feature is where you can personalize your landing page content for different audiences. This personalization deals with which personas and dynamic content rules you apply to landing pages.
You can engage your visitors with content designed just for them, without the need for a developer. You can build a single page that resonates with multiple audiences based on who they are, what they like, and their behaviors. Providing content that is personalized to a visitor helps to increase conversions.
Dynamic content rules are what SharpSpring uses to control what content a specific visitor sees based on information known about that visitor in your instance of SharpSpring.
Forms and GDPR
Landing pages created in SharpSpring are secure by default. They will have the https:// URL prefix. In addition, any asset provided by SharpSpring—media center links, uploaded images, and the like—are, by default, secure. This means that unsecured content is brought in from external sources. As such, you will need to change any unsecured links on your page to secured links.
In case of forms added to a landing page, you must give visitors the chance to either allow or deny tracking before it happens. Once you have added forms to a landing page, you will need to enable GDPR settings on both the landing page and the form.
At the same time, SharpSpring tracking code is automatically embedded in pages to capture every visit. You can easily add media center links that allow you to track visits to external resources – say a YouTube video – and then trigger automated notifications and workflows.
The Preview on Different Devices feature is in the toolbar above the landing page screen. This feature allows you to preview your landing page on devices. Clicking the drop-down menu allows you to select between desktop, tablet, or mobile views by choosing the appropriate device. Any page sections that had Hide on Mobile toggle turned on will disappear when using mobile view. These sections will only appear on desktop and tablet devices.
We will be back with more details on SharpSpring landing pages and how to make the most of your online presence with marketing automation.