Google AdWords is Google’s main advertising product known as ‘cost per-click’ (CPC) advertising.

Our expert team will set up and manage your adwords account to maximise your advertising potential. Thousands of businesses are throwing hard earned money into adwords without knowing the secrets. Keywords and costs per potential clicks are the starting blocks. Advanced keywording and phrasing, quality score analysis and eliminating negative keywords will save you 50% on your budget spend with the same results. Adwords is a key component in Search Engine Marketing (SEM). Internet marketing involves the promotion of websites by increasing their visibility in results pages. Both paid and unpaid systems work around each other through separate campaign advertising and optimisation.

Accountability is a core principle of Google advertising, and they want to make sure advertisers – whether they work directly with Google or not – understand how Google advertising is performing for them and what to expect from their third-party partners.

Here Is How Google Adwords works,

People search on Google

  • People use keywords (or search terms) to search for specific products and services.

They see your ad

  • If the keywords you have chosen match what people search for, your ad appears next to or above Google search results.

You get more customers

  • When people click on your ad, they will go to your website to learn more or buy.

You only pay for the ads when someone actually clicks on your ad to get more information. You can set a budget that you are comfortable with and adjust it as you see the results every month. Reports need to be monitored and updated frequently to reflect evolving best practices. Like all online marketing, A solid investment in the right areas will provide results. Email now for more details tony@bbmm.ie.

At bbmm, we have a dedicated Google ‘My Client Center’ account, and liaise with Google Dublin, And Google Third Party Compliance center in Mountain View, CA 94043 to ensure we are compliant to the best of our knowledge. We recommend to report suspicious companies if you find them by clicking here.

Another Google product line similar to Adwords is Google Adsense. This is advertising, but the cash flow is in the opposite way. If you have a High Google Rank, you can have Google place ads on your website that earn you cash. Affiliate Marketing spans a wide range of products and sources.  You can install Adsense through Google, and allow them area’s to place ads on your site.  In this case, you get paid if someone clicks on ads on your site.

Frequently Asked Questions:-

What does a social media marketing service include?
A social media marketing service typically covers profile optimisation, content planning, post creation, audience engagement, and performance tracking. The goal is to build brand awareness, reach the right audience, and support long-term business growth.

Which social media platforms are best for my business?
The right platforms depend on your audience, industry, and goals. Facebook suits many local businesses, while Instagram, LinkedIn, and TikTok may be better for visual, B2B, or younger audiences. A tailored strategy delivers stronger results.

How long does social media marketing take to show results?
Social media marketing is an ongoing process. Engagement can improve within weeks, while meaningful growth in followers, website traffic, and enquiries often takes several months of consistent posting, audience interaction, and performance optimisation.

How much does social media marketing cost in Ireland?
Pricing varies based on the number of platforms, posting frequency, content creation, and campaign requirements. Most businesses choose a package that matches their budget and marketing goals, allowing services to scale as they grow.

Is social media marketing suitable for local businesses in Ireland?
Yes. Social media marketing helps local businesses connect with nearby customers, promote products or services, share updates, and build trust. A location-focused strategy can increase visibility, engagement, and enquiries within your target area.