Remarketing In Ireland Increases Sales by up to 161%
Whether through Google Display Network Ads Or Facebook/Instagram Ads, remarketing serves your display ads to potential clients who may have seen your ad or visited your website, but have not yet acted on it.
Retargeting is an important complementary strategy to content marketing, paid search, or social media ads. Retargeting gives you a second, third, fourth chance to re-engage that prospective customer.
3 out of 5 online viewers notice and consider ads showing products they viewed from another page.
30% of consumers have a positive or very positive reaction to retargeted ads, while only 11% feel negatively about them.
Website visitors who are retargeted are more likely to convert by 43%
Remarketing is a very specialist service, and ad budgeting starts from €299 + VAT a month per platform, or reallocation of 15% existing ad spend budget.
Contact us to find out more about remarketing services in 2022.
Frequently Asked Questions
1. What is remarketing and how does it work?
Remarketing targets people who have previously visited your website or interacted with your brand but did not convert. Ads are shown across platforms like Google and Facebook to encourage them to return and complete an enquiry or purchase.
2. Why is remarketing important for improving conversions?
Remarketing keeps your business visible to interested prospects after they leave your website. By reminding users of your products or services, it increases brand recall and can improve conversion rates from existing website traffic.
3. How much does remarketing cost in Ireland?
Remarketing costs vary depending on your advertising platform, audience size, and campaign goals. Budgets can be tailored to suit different businesses, with ad spend managed to maximise reach, clicks, and conversion opportunities.
4. Which platforms are best for remarketing campaigns?
Google Display Network and Facebook or Instagram are popular remarketing platforms because they reach users across websites, apps, and social media. The best choice depends on where your audience spends time and your campaign objectives.
5. Is remarketing suitable for small businesses in Ireland?
Yes. Remarketing helps small businesses reconnect with potential customers who have already shown interest. It is an effective way to improve return on advertising spend, generate more enquiries, and make better use of existing website traffic.