Google recently rolled out changes that let you specify you or your companies name, social profiles and logo*, to use in their Knowledge Graph boxes.
Google’s Knowledge Graph, According to wikipedia, is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources. Knowledge Graph display was added to Google’s search engine in 2012, starting in the United States, having been announced on May 16, 2012. It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves. The short summary provided in the knowledge graph is often used as a spoken answer in Google Now searches.
Definitely worth looking into…
Visit the developer page here.
Customising Your Knowledge Graph.
The Knowledge Graph is Google’s system for organizing information about millions of well-known “entities”: people, places, and organizations in the real world. Google’s algorithms merge information about entities from many data sources. For some types of information, though, the best source of data is the entity itself.
Specifically, companies and people can now customize their own data in the Knowledge Graph by adding structured data markup to their official website. The following types of data may be customized:
Company Contact Numbers
Social Profile Links
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