Millions of people use Google every day looking for a product, service, or information. Some of these people are potential clients looking for your particular offering or service.
Studies show that featuring on page 1 of a search gets you seen. According to studies, the top listing in Google’s organic search results receives 33 percent of all internet traffic. Traffic drops by 95% for page 2 listings and again for page 3.
SEO (search engine optimisation) is really about 2 things.
The first is to understand your company and the second is to understand the internet.
Why invest in SEO?
With over 250 million websites in the world, and over 500 new websites created every minute, you have to invest in SEO to make you stand out and apart from your competitors. You may have the best product or service around, but if potential customers cannot find you, how will they know what you have to offer?
Investing in a strategic SEO campaign offers a high return on investment against pay-per-click and traditional advertising. It does not cost you money each time someone clicks on your ad. SEO is an investment and offers a long lasting advertising campaign with a higher click-through-rate and higher conversion rate.
More people click on organic results than on advertisements. 77% of users bypass the PPC ads and go straight to the organic listings. Appearing naturally within a high page rank search helps create brand awareness online and creates instant trust with your potential client.
In short, you cannot afford not to invest in SEO. With your competition taking advantage of SEO, building a strong SEO campaign will be the best investment in your company that you have ever made.