Say goodbye to HubSpot, Marketo and Pardot.
SharpSpring is a sales and marketing management platform with powerful automation capabilities. Its suite of tools empowers sales and marketing professionals to drive more leads, convert more leads to sales, and optimize their return on investment. The ability to run an entire program from a single tool is the holy grail of the modern digital marketer: CRM, sales and marketing automation all in one. And the best part of all: it costs a fraction of the price of popular systems, such as HubSpot, Pardot and SalesForce.
General features:
Drive more leads by using its features: visitorID, A/B testing, dynamic forms, campaign optimization, call tracking, convert more leads to sales, behaviour tracking, lead scoring, email automation, mobile CRM, optimize ROI, campaign analytics & customizable reports, AdWords integration, content ROI tracking and online & offline lead tracking.
Benefits Marketing: More Leads, Less Spend
- See an end-to-end picture of the customer journey, from first interaction to conversion and beyond.
- leads acquired through both online and offline channels, including phone calls.
- Know which campaigns are most effective and increase the number of leads that come in without increasing spending.
- Create automatic email marketing campaigns based on the behaviour of your leads.
Benefits for Sales: More Sales, More Revenue
• Use VisitorID to identify anonymous web visitors, and easily create new lead records using the integrated CRM.
• Focus time on sales-ready leads that have already been nurtured with relevant content and prioritized with custom lead scoring.
• See the complete history of every lead, and shape your sales pitch around his or her specific interests.
• Create alerts for salespeople on hot lead activity so they can immediately reach out whenever a lead demonstrates an interest in making a purchase.
Benefits for B2B
Generally speaking, B2B companies experience longer sales cycles, which can result in higher costs per cycle. Marketing automation helps companies tie their ROI to those marketing spends, so they can identify trends and manage long sales cycles more efficiently.
B2B Features: Dynamic Forms, Visitor ID, Campaign Optimization, Social Media Integration, Lead Scoring, Sales Notifications, Behavior Tracking, List Segmentation, Campaign Analytics and Pipeline Reports.
Benefits for B2C
For B2C, marketing automation enables companies to increase their conversion rates by segmenting customers and automating near one-on-one communications. The ability to achieve this level of personalization is particularly valuable for B2C companies, as it helps them appeal more directly to each individual consumer and, ultimately, drive more sales.
B2C Features: Campaign Optimization, AdWords Integration, VisitorID, Social Media Integration, Lead Scoring, List Segmentation, Email Automation, Call Tracking, Behavior Tracking, Campaign Analytics, Email Analytics.
Marketing Automation Combined with a CRM Integration
Customer Relationship Managers – like SalesForce, Sugar, and Zoho – mainly serve as organizational tools for tracking marketing and sales communications and housing data on prospects, leads, and customers. Simply put, a CRM does not generate leads or help convert them into sales. Marketing automation, on the other hand, provides a whole suite of tools for generating and qualifying leads and converting them to sales.
Marketing automation and CRM work very well together, as they each offer specific functionalities. SharpSpring comes with a CRM built into the platform, and it also integrates easily with third-party CRMs.
Robust Set of Tools
With marketing and sales efforts growing increasingly interconnected, clear communication and visibility between departments have become more critical than ever. Unlike other traditional management tools, marketing automation offers a whole range of capabilities that help improve communication between teams and maximize productivity – so you can get the most out of your efforts, in one easy place. Marketing automation uses forms, behaviour tracking, email automation, lead scoring, sales notifications, analytics, and more to feed leads into the sales funnel, and then it optimizes the sales cycle by tracking leads closely throughout the journey.
Affordable System: Save Time, Reduce Costs & Increase Productivity
SharpSpring is extremely affordable. Its benefits outweigh the cost. With SharpSpring, you can deliver and prove a significant return on investment.
If a business is spending thousands of euros on a PPC campaign that is only driving a handful of leads, SharpSpring will identify the issue and help the client redirect those euros towards productive campaigns.
SharpSpring offers a robust set of features and easy integration capabilities, so you can consolidate all of your existing data and operate from a single, affordable platform. By replacing MailChimp or Constant Contact subscription, you can find the budget for marketing automation and provide more value for those euros.
One-to-One Lifetime SharpSpring Support via Bbmm.ie
When you sign up for SharpSpring, you won’t be left at your own luck to figure the whole system out. Bbmm is an Official SharpSpring Partner Agency in Ireland. Bbmm offers full training and onboarding, and a lifetime one-to-one assistance every time you need it. Many of our clients have the same complaint when it comes to a system’s support: they are given videos and tutorials to watch and left to figure everything out by themselves. With SharpSpring, all the training is done the way you need it, regardless how long it takes, and how much help and support you need.
You can also email [email protected] for more details and a free business assessment and quotation for SharpSpring marketing automation.
