Following predictions for increased holiday sales this year, a Shopify survey on Black Friday and Cyber Monday spending found that consumers expect to spend $787 during the popular shopping weekend this year, over $100 more than 2020.
Most survey respondents (94%) said they plan to shop online for Black Friday and Cyber Monday, and nearly two-thirds (65%) said they will be shopping in stores. Shoppers aged 18 to 34 are more likely to look for a product in-store before buying online, per the survey results shared with Retail Dive.
More than three-fourths (77%) of online shoppers for the holiday expect shipping for their purchases to be free, and the majority of them (84%) expect retailers to cover return shipping fees as well.
Read the full Retail Dive insight, by Tatiana Walk-Morris here.
