How social data helps brands to create business opportunities.
Although social listening has been around for some time now, there are still plenty of sceptics who struggle to see the real business impact of the new analytic tools and methodologies.
Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is a new activity, so your feeds will always show the most recent information. With social listening, you can:
- See what people are saying about your company.
- Research the buzzwords or hashtags in your industry.
- Keep an eye on your competitors.
Social listening enables you to stay up-to-date on activity going on in the social media world. Without listening, you would have to log into Facebook, Twitter, and LinkedIn every time you want to check in on your competitors, or see what folks are saying about #marketing.
By using social listening tools to gather social data, we can access audience insights and funnel it, looking at demographic and behavioural insights. It’s also possible to create an approach to merging online and offline behaviours for brand tracking.
SharpSpring and Its Social Listening Tool
By fully integrating social media management with marketing automation, SharpSpring Social empowers marketers to increase brand awareness, generate leads, and boost customer engagement in ways stand-alone social tools can’t.
When you create social listening feeds, you can monitor and track social media activity without leaving SharpSpring, and follow social media activity that matters most to you: retweets, hashtags, posts, and more.
SharpSpring users can identify hot prospects by adjusting lead scores based on social activity. In other words, you can assign values to social interactions, and watch as lead scores automatically adjust based on your leads’ social activities.
If you are looking to adopt a comprehensive marketing automation tool for your business, contact us for a FREE demo. Bbmm is an official SharpSpring Agency Partner in Ireland.
