If your job involves brand building, brand awareness, customer relations, or brand marketing, we’ve got you covered for the best events to attend throughout Social Media Week in London. Hear from brands and organisations such as BuzzFeed, KLM, General Electric, and Wired on the best practices and latest trends to help your brand in social media and beyond.

On Tuesday, start off your day with , who will discuss social advertising for brands and publishers. You’ll learn about innovative approaches to engaging your fans, and the value of users on Facebook and Twitter who share your content with friends and followers.

Next, hear from KLM’s Online Reputation Manager, Jochem van Drimmelen, on . He will share stories, insights, and best practices on what it takes KLM to earn the title, “Best Airline on Social Media,” and how you can integrate forward-thinking social media strategies into the DNA of your business.

Wrap up Tuesday with an exciting conversation between Katrina Craigwell, Head of Global Digital Programming, General Electric, and Greg Thomas, Executive Editor, Wired. The two will , and reveal some of the most effective ways to use visual storytelling to stand out in a crowded market.

social media week london

Wednesday morning, . Nicolas Roope, Founder and Executive Creative Director, Poke London, will share the necessary steps for brands to locate or invent a truth that glues the organisation together with their employees, collaborators and ultimately with their customers.

Brands on social media are expected to engage and respond to customers; quickly too. Some of the best brands on Facebook and Twitter have created “Social Media Command Centres” to monitor conversations and produce content in real-time. This to influence businesses and consumers alike using powerful, actionable insights.

One of the greatest challenges with content creation is telling an interesting story. . Sarah Drinkwater, Head of Google’s Campus London, will dive into the storytelling waters for big brands, startups, and even your personal channels.

On Thursday afternoon, learn how wearable devices – projected to sell 100 million units by 2016 – will open up a whole new world of data gathering, branding, and storytelling possibilities for brands. Kei Shimada, Director of Business Development, Dentsu Inc., will in sectors like health, sports, fashion and lifestyle, and examine the best approaches for brands looking to design new experiences that embrace these technologies.

By socialmediaweek.org Via bbmm.ie