In short, CDP stands for Customer Data Platform.

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It is a type of software that allows businesses to collect, organize, and analyze customer data from various sources to create a unified view of each customer. CDPs are designed to integrate and consolidate data from different channels and touchpoints, such as websites, mobile apps, social media, customer support, and offline interactions.

The primary purpose of a CDP is to provide a comprehensive and real-time understanding of individual customers. By combining data from multiple sources, a CDP enables companies to gain insights into customer behaviour, customer preferences and then predict customer needs. This data can be used for various purposes, including personalized marketing campaigns, targeted advertising, customer segmentation, customer service improvements, and overall customer experience enhancement as part of a Conversion Rate Optimization marketing plan.

CDPs typically employ data integration, data cleansing, and data unification techniques to ensure that customer information is accurate, up-to-date, and usable. They often incorporate advanced analytics and machine learning capabilities (not AI) to extract valuable insights from the data. The insights derived from a CDP can help businesses optimize their marketing strategies, improve customer engagement, and drive customer loyalty. This typically employs zero party data which is intentionally and proactively shared by customers or users with a company or brand.

It’s essential to evaluate the specific needs and goals of your business to determine which CDP would be the best fit for your business, so get in touch today to start your ball rolling.