What is the best time to Tweet – by Tony Burke
Midday is the answer – According to the Social Giant Buffer, who have recently completed a 4 year study, including over 4.8 million tweets through their system.
- Early mornings are the best time to tweet in order to get clicks.
- Evenings and late at night are the best time, on average, for total engagement with your tweets
- In some cases, the most popular times to post are opposite of the best times to post.
- Popular times and best times to tweet differ across time zones.
So with that in mind, here is their images showing what happens in Europe. (Note: The London (GMT) time zone used to be the default time zone for new Buffer users, so their data for GMT is not as clean as they would like it to be. They have omitted any takeaways for GMT from the research results here.)
- Noon to 1:00 p.m. local time worldwide, on average for each time zone, is the most popular time to tweet
- The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m.
- The fewest tweets are sent between 3:00 and 4:00 a.m.
Full stats for US or wordwide traffic are available from Buffer here: https://blog.bufferapp.com/best-time-to-tweet-research
A big thanks goes to those who work at Buffer who went to a serious amount of effort to carry out and publish their findings. Head on over to https://buffer.com/ to try their fantastic social media service for yourself.
